Guido Eickenroth

Guido Eickenroth has extensive experience in the automotive industry, primarily with the Volkswagen Group since 2006. Currently serving as the Head of Group Sustainability Strategy & Decarbonization, as well as Head of Group Product, Technology & Emission, and Head of Group Market Planning, Eickenroth has focused on total market and segment planning, including E-Mobility and Autonomous Driving. Prior to these roles, Eickenroth was the Director of Customer Care & Business Development at Volkswagen Group Import (China) Co., Ltd. from 2011 to 2014 and held positions in sales network planning and wholesale development at Volkswagen AG between 2006 and 2011.