Saskia Rozema

Saskia Rozema has extensive experience in the automotive finance and marketing sector, currently serving as Manager Product Management, Marketing and Communication at Volkswagen Pon Financial Services since June 2013. In this role, Saskia oversees a diverse team responsible for retail products including Insurance, Financing, and Private Lease, focusing on revenue and profitability while enhancing customer experiences. Previous positions include Manager Customer Experience Retail and Manager E Commerce and Database Marketing, where Saskia successfully optimized e-commerce platforms and developed CRM strategies. Earlier career experiences at PON and Pon's Automobielhandel included advising on marketing control and improving dealer organization profitability. Saskia holds a degree from the University of Groningen and has built a robust career dedicated to customer satisfaction and team leadership in various roles within the automotive industry.