Marcelo Hargreaves da Costa

Marcelo Hargreaves da Costa is a seasoned professional in sports marketing and event planning, currently serving as the Global Head of Hosting & Event Planning at Volleyball World since July 2023. Previously, Marcelo held the position of Volleyball Superliga GM/Chief Revenue and Sports Officer at Confederação Brasileira de Voleibol, where significant achievements included a 90% growth in media rights revenue and successful partnerships with major brands. Marcelo's extensive experience spans roles such as COO & CMO at Effect Sport, where leadership encompassed marketing and sales for high-profile clients, and Marketing and Commercial Director at Maracanã, focusing on commercial strategy and sponsor negotiations. Education includes an MBA in Marketing from FGV and training at Harvard Law School. Marcelo's background also features professional volleyball experience and roles in project management and sponsorship within the Brazilian sports ecosystem.