Volvo Trucks North America
Rodrigo Lara is an experienced engineering professional with a robust background in the automotive and telecommunications industries. Currently serving as a Component Owner at Volvo Trucks North America since October 2022, Rodrigo previously held multiple roles at General Motors from May 2016 to October 2022, including Design and Release Engineer for wiring harnesses and Performance Engineer for infotainment and telematics systems. Rodrigo's expertise encompasses software, calibrations, and validation of vehicle systems, with significant contributions to projects enhancing infotainment and ensuring product quality for markets in Mexico and South America. Rodrigo's earlier experience includes roles in product development at Volvo Group and firmware development in telematics. Educational qualifications include a Master's degree in Project Management from Universidad del Valle de México and an engineering degree in Industrial Robotics from Instituto Politécnico Nacional.
Volvo Trucks North America
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Volvo Trucks North America represents the United States, Canada, and Mexico operation of Volvo Trucks, the second-largest heavy-duty truck and engine manufacturers in the world. Headquartered in Greensboro, North Carolina, Volvo Trucks first entered the North American market in 1959 and established itself as an integral part of the United States truck market in the mid-1970s through Volvo of America Corp. Since that time, Volvo Trucks North America (VTNA) has brought innovations to the trucking industry guided by the company’s three core values: Quality, Safety, and Environmental Care. Today, we are a market leader on the forefront of electromobility, automation, and connectivity. Volvo Trucks takes great pride in what we have built in North America and value the role our customers play in moving our economy forward. The Volvo VNR, VNL, VNX, VHD, and VAH trucks are all assembled in the U.S. at our New River Valley Plant in Dublin, Virginia, while our engines are assembled in Hagerstown, Maryland. We have a deep understanding of what our customers need – and will need in the future. Our brand is constantly moving forward.