Florieke Leenders

Florieke Leenders is a seasoned professional in marketing and category management, currently serving as a Trade Marketeer at Vrumona since February 2024. Prior to this role, Florieke held positions as Category & Sourcing Manager Non Food at Albert Heijn from October 2022 to February 2024, and as a Category Specialist Out of Home and Field Sales Specialist at Red Bull from July 2018 to October 2022. Earlier experience includes working as a Commercieel Project Manager at Pulse Media Group B.V. from January 2017 to June 2018, where Florieke was commercially responsible for publications on healthcare issues distributed in national newspapers and magazines. Florieke holds a Bachelor’s Degree in Toegepaste Psychologie with a specialization in Health, graduating with honors from Hanze in 2016.