Kiki Wesseling

Kiki Wesseling is an experienced marketing professional with a focus on brand and trade marketing. Currently serving as a Brand Manager for Sir Joe at Vrumona since May 2022, Kiki previously held the position of Trade Marketing Manager at Pernod Ricard, overseeing trade marketing in the Benelux region for liquor stores and eCommerce. Additional experience includes roles as a Trade Marketeer in the Netherlands for retail, Marketing Coordinator at KILROY, Trade Marketing Intern at The HEINEKEN Company, and various marketing and communication positions at BPM Company and Bullens communicatie regie. Kiki is the founder of De Krentstudent, a popular Facebook page catering to student grocery needs. Education includes a Master's degree in Communication and Media Studies from Vrije Universiteit Amsterdam and ongoing studies in entrepreneurship with AI.