Lex Burgerhout

Lex Burgerhout currently serves as the Head of Category Management for Vrumona, overseeing teams in category development, shopper marketing, e-commerce, and data-driven sales since January 2020. Key projects include crafting a new category vision for the CSD segment and enhancing healthier choices in retail strategies. Prior to this role, Lex held a position at The HEINEKEN Company, where responsibilities included global e-commerce consulting and developing data-driven sales strategies for the Netherlands. Lex's career also features roles at RB and VODW, along with early experience at Google. Lex holds a Master's in Marketing Management from Rotterdam School of Management and is pursuing further studies at INSEAD.