Yuriko Huayana

Yuriko Huayana serves as the Vice President and General Manager for SouthLatam at VTEX, overseeing operations in various Latin American countries and focusing on growth and profitability. With experience as the Country Manager for Peru and holding leadership roles in the Andean region, Yuriko also leads technology initiatives in retail as the Director at the Cámara de Comercio de Lima. Additionally, contributions as a columnist at Mercado Negro Advertising, mentorship roles at StartUPC, and speaking engagements in various conferences highlight Yuriko’s influence in digital commerce and e-commerce. Yuriko's academic credentials include specialized programs in digital transformation, marketing, and leadership from prestigious institutions such as MIT and ESAN Graduate School of Business.