Rachel Fang

Global Marketing Director at Vudoo

Rachel Fang has a diverse work experience spanning different industries and roles. Rachel is currently working as the Global Marketing Director at Vudoo, where they drive intent through eCommerce-led content. Prior to this, they worked as a Consultant, specializing in Senior Marketing and Go-To-Market Strategy for various industries such as FINTECH, Recruitment, SaaS, and Retail. Rachel has also held the position of Head of Marketing at Sidekicker, a subsidiary of Seek.com.au, where they managed a leading tech platform for hiring and managing casual and temporary workers. Rachel has experience in Partner Retention and Growth Marketing at MYOB, where they focused on increasing customer satisfaction and reducing churn. Rachel also served as the B2B Marketing Director at carsales.com.au, leading the trade marketing strategy and managing a team across three departments. Rachel has earlier worked as a Digital Account Director and Marketing Manager, gaining expertise in digital campaigns, data analysis, and innovation. Rachel's early career includes roles as a Marketing Campaign Manager at Sportsbet and Senior Account Manager at Publicis Mojo, where they managed and executed ATL campaigns for Garnier Australia.

Rachel Fang attended the University of Melbourne from 2004 to 2006, where they pursued a Bachelor of Arts degree in English Literature and International Politics. Prior to that, they studied at Ngee Ann Polytechnic from 1997 to 2000, earning a Diploma in Mass Communications with a focus on Journalism & Marketing. Rachel also obtained certifications in "Confronting Bias: Thriving Across Our Differences" and "Crafting Questions to Make Better Decisions" from LinkedIn in November 2021. Additionally, they underwent training in Account Management and Digital Strategy through the Advertising Federation of Australia (AFA), although the specific years of this educational experience are not provided.

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