Kerry Cowell

Kerry Cowell has a diverse work experience in marketing automation and systems administration. They started their career as a Sales and Marketing Coordinator at Utix Group, Inc., where they created and sent email campaigns and assisted with sales materials coordination. After that, they worked as a Client Services specialist at Conversen, providing technical support to clients.

In 2012, Kerry joined Experian Marketing Services as a Client Implementation Lead, where they set up, tested, and deployed cross-channel marketing campaigns for clients. They gained experience in email coding, web form development, segmentation writing, and reporting/analytics.

At RSA Security, Kerry served as a Marketing Automation Manager, responsible for all aspects of the Marketo and Pardot platforms. They handled lead scoring, operational campaigns, and multi-channel campaigns. Additionally, they worked as a Marketing Operations Campaign Specialist, focused on creating and managing email and landing page templates in Marketo.

Most recently, Kerry was employed at Salsify as a Marketing Systems Administrator. In this role, they oversaw the marketing infrastructure, leveraging marketing and business operations systems for campaign execution and data capture. They also analyzed and optimized business processes and systems, managed the marketing communication calendar, and trained internal users and groups.

Currently, Kerry is employed at Vulcan Cyber as a Marketing Automation Manager, starting in 2023.

Kerry Cowell obtained a Bachelor's degree in Business (Marketing) from the University of Massachusetts Lowell. This degree was earned between 1995 and 1997. Prior to attending the University of Massachusetts Lowell, Kerry Cowell attended the University of New Hampshire from 1993 to 1995, although no degree or field of study information is available for this period. Additionally, Kerry Cowell holds a Webmaster Certification from Merrimack College, for which the specific month and year of obtaining the certification are not provided.