Briana Hollenshade

Briana Hollenshade is a seasoned merchandising professional with extensive experience in the apparel and footwear industries, currently serving as a Merchandiser at Vuori since February 2023. Prior roles include Footwear Merchandiser at ROXY and various positions at New Balance, where responsibilities encompassed managing product channels, enhancing sales processes, and leading collaborative projects. Briana also contributed to account management and campaign execution as an Account Coordinator at ownerIQ, and effectively established strategic partnerships as the Strategic Partnerships Manager at Fashion Project. Briana holds an MBA in Marketing and a BS in Marketing with dual minors in Business Administration and Sports Management from Salve Regina University, complemented by international education experience in Rome.