Alexa Overington

Alexa Overington is a skilled digital marketing professional with extensive experience in driving revenue through high-growth digital channels. Currently serving as a Digital Marketing Manager at W.B. Mason Company Inc., Alexa oversees an average of 15 campaigns per week, effectively reaching over 200,000 customers. With a strong background in campaign development and customer experience enhancement, Alexa excels in creating targeted messaging, operational efficiencies, and coaching team members. Previous roles at notable companies such as iRobot and The TJX Companies, Inc. involved managing email campaigns, delivering analytics, and optimizing marketing strategies. Alexa holds a Bachelor of Science in Business Administration with a focus on Marketing from Northeastern University.