John joined the Group as a Non-Executive Director in September 2021. He is a Canadian national, based in New York, USA, who has spent nearly 30 years in the consumer goods industry, primarily at Revlon, the multinational cosmetics, skin care, fragrance, and personal care company. More recently, Mr Collier has been appointed as President of Swiss oral beauty and health company, vVARDIS Inc. Prior to founding his own New York based advisory business he was at Revlon between 1996 and 2018, latterly as President, North America. In this role he managed operations with approximately US$1.7 billion of annual sales, with responsibility for brand assets and commercial relationships spanning direct, e-commerce, speciality and prestige sales channels. His prior roles at Revlon included senior management positions with responsibility for brand and market development, including implementing e-commerce strategies.