WA Football
Dixie Marshall is a seasoned professional with extensive experience in leadership roles across various organizations. Currently, Dixie serves as the Chief Growth Officer, Board Member, and Managing Director at Marketforce, a member of Clemenger BBDO Network, since October 2018. Additional roles include Deputy Chair of the West Australian Football Commission and Commissioner at the Australian Sports Commission. In January 2024, Dixie will take on the role of Chair at GRA Partners Pty Ltd and holds Non-Executive Director positions at Frontier Energy Limited and Lotus Resources Limited. Previous experience includes Executive Producer at Flare and Head of Creative and Partnerships at The Story Lab, along with a significant tenure as Director of Strategic Communications for the Government of Western Australia and Senior Newsreader/Journo at Nine Entertainment Co. Dixie holds a Bachelor's degree in Physical Education from The University of Western Australia.
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WA Football
WA Football is the caretaker of football throughout the State and is responsible for the overall development of the game. Our role includes holding the license of the State’s two AFL teams – the West Coast Eagles and Fremantle Football Club, guiding the West Australian Football League (WAFL), overseeing community football, managing umpiring, and driving participation through game development and the talent pathway. WA Football is a not for profit sports association. It is incorporated under the Associations Incorporation Act and governed by a voluntary Board of Commissioners that oversees the operation of all football activities throughout the State. 2017 was a landmark year for WA Football, completing a once-in-a-generation Structural Review of WA Football and establishing a new Strategic Plan for 2017-2022 following significant research, planning and consultation. The Strategic Plan has been developed to assist in aligning the industry to achieve common goals and a reform agenda consisting of 60 key reform projects. The plan also outlines the new core values of WA Football , setting the tone for how WA Football leads the industry through this significant period of reform.