WA Football
Luke Sanders is an experienced professional in the sports management field, currently serving as the Head of Operations at the West Australian Football Commission since January 2016. In this role, Luke oversees WAFL competitions, focusing on governance, compliance, financial planning, and stakeholder management, while also leading major events and developing innovative strategies to enhance business efficiencies. Notably, Luke established the WAFLW competition in 2019 and implemented significant policies and change management strategies to maintain competitive balance. Previously, Luke held various roles including Operations Manager and Compliance Specialist at the West Australian Football Commission, and Sports Manager at Subiaco Football Club, where successful leadership led to back-to-back WAFL premierships in 2014 and 2015. Luke's career spans more than two decades with a strong foundation in football administration, operations, and community engagement.
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WA Football
WA Football is the caretaker of football throughout the State and is responsible for the overall development of the game. Our role includes holding the license of the State’s two AFL teams – the West Coast Eagles and Fremantle Football Club, guiding the West Australian Football League (WAFL), overseeing community football, managing umpiring, and driving participation through game development and the talent pathway. WA Football is a not for profit sports association. It is incorporated under the Associations Incorporation Act and governed by a voluntary Board of Commissioners that oversees the operation of all football activities throughout the State. 2017 was a landmark year for WA Football, completing a once-in-a-generation Structural Review of WA Football and establishing a new Strategic Plan for 2017-2022 following significant research, planning and consultation. The Strategic Plan has been developed to assist in aligning the industry to achieve common goals and a reform agenda consisting of 60 key reform projects. The plan also outlines the new core values of WA Football , setting the tone for how WA Football leads the industry through this significant period of reform.