Christy Martin

Christy Martin is an accomplished marketing and advertising professional with extensive experience across various roles in the industry. Currently serving as the National Sales Manager at WAAY-TV since October 2018, Martin focuses on advertising and marketing for national accounts in North Alabama. Previous positions include Client Manager at Spectrum Reach, where data-driven advertising solutions were developed for diverse clients, and Field Media Planner for the U.S. Army at McCann Worldgroup, responsible for multi-channel media planning and buying. Martin also has a background in yacht brokerage, magazine publishing, and local sales management, with early experience as a salesman at WDRM Country 102 FM and media planner/buyer at Eric Ericson & Associates. Christy Martin holds a B.A. in Marketing, Advertising, Economics, and English from Middle Tennessee State University.