Samantha Irene J.

Samantha Irene J. is an experienced marketing professional with a strong background in strategy implementation and operations management. Currently serving as the Marketing Operations Manager at WAC Lighting since April 2021, Samantha develops marketing strategies across various sales channels and enhances brand strategies to drive sales and market share. Previously, as the Sales & Marketing Operations Manager at BiPAD® Surgical, Samantha provided analytics on marketing campaigns and cultivated company materials. Samantha held multiple roles at Henry Schein, including Senior Tradeshow Planner, where responsibilities included managing a team and overseeing event logistics. Additional experience includes event management at UBM plc and advertising at FCB Global, with a Bachelor of Science in Marketing from Manhattan University.