Brian Keenan

International Head Of Insights & Analytics at WE Communications

Brian Keenan has a diverse work experience in the field of strategy, planning, and creative initiatives. Brian is currently serving as the EVP, APAC Strategy at WE Communications since September 2022. Prior to that, they worked as the Head of Strategy at WE Communications from August 2020 to September 2022. Before joining WE Communications, Brian held the position of SVP Planning & Head of Business Intelligence, Australia at Weber Shandwick from July 2017 to August 2020. Brian also worked at Ketchum where they served as a Senior Insights, Strategy and Creativity Planner from June 2014 to May 2017 and as a Global Creative Initiatives Manager from February 2011 to June 2014. Additionally, Brian has experience as a Guest Lecturer at New York University, where they taught global marketing, creativity, brainstorming, and emerging technologies to students pursuing degrees in the field of Public Relations and Corporate Communication.

Brian Keenan holds a M.A. degree in Public Relations from the University of Maryland. Brian also obtained a B.A. degree in English, Philosophy & Scholars Citation, and International Studies from the same university.

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