Sanjukta Dutt

Director, Insight And Analytics at WE Communications

Sanjukta Dutt has a solid work experience in the field of Insight and Analytics, data analysis, and business intelligence. Sanjukta worked at WE Communications from August 2011 to the present, starting as a Sr. Lead Data Analyst and later becoming the Director of Insight and Analytics. In these roles, they were responsible for analyzing PR communications and designing and developing business intelligence solutions for clients like Microsoft, Intel, and LEGO. Sanjukta also collaborated with client account teams to define and expose information for new client implementations and provided consultation and design for additional BI and reporting requirements. Sanjukta is proficient in business intelligence and data mining tools such as WE Infinity, Power BI, and Tableau. Prior to their work at WE Communications, they worked at Davis Elen Advertising from 2007 to 2011 as a Project Analyst and Research Analyst for the McDonald's Pacific Northwest Accounts. In this role, they provided business insights and promotion recommendations, analyzed market data, evaluated promotions, and utilized advanced statistics for analysis within McDonald's proprietary environment.

Sanjukta Dutt studied Executive Data Administration and Management at the University of California, Berkeley. Prior to that, they earned a Bachelor's degree in Business Administration and Advertising Management from Portland State University - School of Business. Sanjukta further pursued an MBA in Information Technology and Management from All India Management Association CME in New Delhi. Sanjukta also holds a Bachelor's degree in English Literature and Economics from the University of Calcutta. Sanjukta completed their high school education at La Martiniere, where they focused on Physics, Chemistry, Maths, and Biology. Additionally, Sanjukta obtained an UBC/DAA Award of Achievement Program in Web Analytics from The University of British Columbia.

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