In 1964, Ronald Wagner opened Wagner Motor Sales in Boylston, Massachusetts. It started as a used car lot and then progressed to AMC. In 1980, Mr. Wagner was offered the chance to start a Mercedes-Benz franchise and then a few years down the road came BMW (1988), and Audi (1994).

In between adding franchises to the Boylston location, Ronald Wagner realized that there was not a state-of-the-art body shop located in the Worcester area. In 1987, Wagner Certified Collision Center  open it's doors for business (located less than 1 mile from the Boylston dealership).

While recognizing that their Boylston location could not expand any further except for going up, which was out of the question, on December 10th, 2003, BMW of Shrewsbury opened its doors for business.

In January of 2006 Wagner Motorsports, LLC was opened in Worcester, offering BMW, Motto Guzzi, Ducati, Husqvarna and Aprilia motorcycles and offering a full line of apparel and accessories.

In August of 2008 Wagner KIA of Shrewsbury was acquired as the organizations first Korean auto franchise. This is seen as a dual opportunity by providing a product beyond the European brands but also provided a strategic land acquisition, too.

In 2009 they updated their motorsports line-up to include the Indian Motorcycle brand. We offer complete sales and service of the American icon, along with branded apparel. This is a re-launch of the oldest motorcycle brand in America.

In July of 2010, Wagner Mercedes-Benz of Shrewsbury opened its doors for business. After 30 years in Boylston, they moved Mercedes-Benz to a state of the art "Auto Haus" facility on route 9 in Shrewsbury that can provide Sales, Service, Parts, and newly acquired by Mercedes-Benz "Sprinter".

In May of 2011, The construction started again and they opened for the New "Audi Shrewsbury " dealership. 



Wagner Motors

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