Mike Collins

Mike Collins has extensive experience in marketing and business development. Mike began their career in 2004 as the VP of Business Development at Full Circle International, where they developed strategic plans and marketing initiatives for products. This role involved streamlining operations, pricing initiatives, channel and sales management, and active marketing execution.

In 2007, Collins joined Marco as a Technology Advisor, responsible for providing expertise and guidance in the technology field. Mike stayed with Marco until 2011, when they moved to Activision as an Account Business Manager (ABM) for a brief period.

Collins then joined Wagner Spray Tech in 2011, initially as a Channel Marketing Manager. In this role, they developed go-to-market and product strategies for the professional/contractor channel, focusing on branding, market segmentation, and merchandising. Mike also worked closely with Sales and PSP to create annual marketing plans and collaborated with internal and external agencies to develop integrated marketing programs.

After serving as a Channel Marketing Manager, Collins took on the role of Senior Channel Marketing Manager at Wagner Spray Tech in 2019. Here, they developed and managed long-term strategic marketing plans, leveraging digital marketing funnels and KPI-based activities for maximum reach. Mike also implemented marketing systems to enhance the customer journey and automate communications based on life-cycle stages.

Overall, Mike Collins has had a successful career in marketing and business development, with a focus on strategic planning, branding, market segmentation, and channel management.

Mike Collins earned a Bachelor's degree in Marketing from The College of St. Scholastica, completing their studies from 2005 to 2008.