Bruce Sandell

Bruce Sandell has a diverse work experience in the cycling and media industries. Bruce currently holds the position of Head of Partnerships at Wahoo Fitness since April 2022. Prior to this, they served as a Board Trustee at Cyclopark starting from October 2020. From April 2021 to April 2022, they worked as the UK & European Strategic Advisor at CyclingTips. Additionally, they volunteered as a Campaign Consultant for the #BikeIsBest Campaign from June 2020 to April 2022. Bruce also served as a Consultant Commercial Director at RGT Cycling, a virtual reality cycling simulator, from May 2020 to April 2022. Bruce has further experience as the Managing Director of Gruppo Media Limited - Rouleur from April 2013 to April 2020. Before that, they co-founded and managed Gruppo Media Limited/ Rouleur from April 2013 to April 2020. Bruce has also served as the Managing Director of Rouleur Magazine from November 2009 to April 2013. Earlier in their career, they held the position of Chairman at Crash Media Group Ltd from June 2009 to April 2013.

Bruce Sandell attended Haydon in Northwood, Middlesex from 1981 to 1988. No specific degree or field of study information is available for this period.