Caroline Kinsman

Caroline Kinsman is an accomplished marketing leader with over 15 years of experience in digital transformation and online marketing, currently serving as the Head of Marketing Channels at Waitrose & Partners since April 2011. Kinsman has a proven track record in developing and executing advertising, social, digital, and CRM strategies across various platforms. Previous roles include Head of Social & Digital Marketing and Manager of Online Marketing, where responsibilities encompassed defining digital acquisition strategies and leading high-performing teams. Prior to Waitrose, Kinsman worked at John Lewis, the BBC, Havas Group, and Consult Hyperion, honing skills in brand strategy, campaign management, and customer marketing. Caroline holds a Bachelor of Business Administration from Cardiff University.