Danni Endacott

Danni Endacott is an experienced professional in online category management and e-commerce, currently serving as the Online Category Manager at Waitrose & Partners since May 2025. Prior to this role, Danni held various positions at Ocado Retail, including Senior Content Experience Manager and Senior Strategy & Shopper Insights Manager from April 2019 to May 2025. Danni's career also includes experience as an Online Brand Retail Manager at L'Oréal and several roles at Tesco, focusing on online seasonal events and category development. Danni began a career in tax advisory at EY as an Assistant Tax Advisor from September 2011 to September 2012. Educational qualifications include a degree from The University of Sheffield and A-Levels from Sutton Coldfield Grammar School for Girls.