Wakefern Food
Zachary Martins is a skilled marketing professional with extensive experience in shopper marketing, branding, and commercial strategy. Currently serving as a Shopper Marketing Specialist at Wakefern Food Corp., Zachary has successfully led a multi-state rebranding initiative, enhancing customer satisfaction across 40+ locations and managing impactful coupon campaigns that significantly boosted sales. Prior experience includes a role as Senior Associate of Integrated Merchandising at Bed Bath & Beyond, where significant contributions were made to the launch of the wellness brand “Ritual + Renew” and the development of brand strategies. Additional roles include Project Coordinator at Mast Global, where over 400 projects were managed, leading to substantial savings, and substantial sales and marketing efforts at Tenna, resulting in significant client growth. Zachary's educational background includes a Bachelor's degree in Marketing from The Ohio State University.
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Wakefern Food
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Following World War II, the end of food rationing and the lifting of price controls marked the beginning of a challenging time for the independent grocer. During the war, customer loyalty to independent grocers was strong, but afterward, the bigger self-service supermarkets were offering a wider selection at lower prices, and frugal shoppers took notice.