Danielle Meesschaert

Business Director at Walk-In Media

Danielle Meesschaert has a diverse work experience in the advertising industry. Danielle most recently worked as a Business Director at Walk-In Media since September 2022. Prior to that, they worked as a Business Director at dentsu New Zealand from December 2021 to February 2022.

From June 2019 to December 2021, Danielle held the position of Connections Planning Director at Mindshare. In this role, they were actively involved in various teams and councils, including Research & Insights, Diversity & Inclusion, and Strategic Council. Danielle also represented Auckland for PrideM and contributed to large-scale global projects.

Before joining Mindshare, Danielle worked at Vizeum UK as an Account Manager from September 2017 to May 2019. Danielle led several premium fragrance, skincare, and makeup brands as the client lead, providing day-to-day client leadership and strategic thought leadership. Danielle also focused on identifying growth opportunities for clients.

Earlier in their career, Danielle was a Senior Planner at MediaCom from January 2017 to August 2017. Danielle managed clients across various sectors such as insurance, financial/government, and premium retail. During this time, they gained knowledge in both performance-based planning and strategic brand planning.

Danielle's career started at Rocket in 2013, where they initially served as a Media Planner from July 2015 to December 2016. After completing a graduate rotation, they settled on a planning team where they primarily focused on competitor monitoring, providing updates and insights on competitor strategies, and monitoring brand share of voice.

Overall, Danielle Meesschaert has a strong background in strategic planning, client leadership, and team collaboration within the advertising industry.

Danielle Meesschaert completed their Bachelor of Arts (B.A.) degree in English Language and Communication from King's College London, from the year 2010 to 2013. Danielle also holds an IPA Foundation Certificate, although the specific institution and year of obtaining the certification are not provided.

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