Walk West
Lily Cairney is a seasoned digital media strategist with a diverse background in marketing and media coordination. Currently serving as a Digital Media Strategist at Walk West since August 2024, Lily previously held the role of Social Media Marketing Manager at Dream Team Sports Tours, where strategic initiatives increased brand engagement by 50%. At Carolina Landscape Specialists, as the Lead Marketing Strategist, Lily significantly enhanced brand awareness by 40% and was responsible for managing the brand's identity and social media presence. Additional experience includes roles in digital marketing and event planning, showcasing skills in content creation, financial management, and customer service. Lily holds a degree from North Carolina State University.
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Walk West
Walk West is a modern, integrated marketing agency that helps brands stand out while resonating with their targeted audiences. Our team of industry transplants, subject-matter experts, and real-life humans works daily to deliver award-winning and thought-provoking brand, web, digital, and campaign experiences - in a way that blends real-world insights with effective creative strategy. For almost 20 years, we’ve served multiple brands across North Carolina and the United States, including State Employees' Credit Union, the NC State Fair, Lenovo, Toshiba, Wasabi, Discover Durham, the North Carolina Football Club, Josh Cellars, Redemption Whiskey, Bib & Tucker, and more. We’re fiercely ambitious, driven by growth, surprisingly collaborative, and all-around good humans dedicated to making great marketing. To see our work and how we help our partners stand out, visit https://walkwest.com/our-work/ (you can ignore the trophy case at the bottom, but it's pretty long)