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Erica Bakalyar

Associate Media Director at Walker Advertising

Erica Bakalyar has a diverse work experience in the field of media planning and brand strategy. Erica is currently working as an Associate Media Director at Walker Advertising—Legal Marketing Solutions since October 2019. Prior to this, they held the same position at OMD USA from October 2018 to October 2019.

Before their time at OMD USA, Erica worked at Horizon Media starting in October 2013. Erica served as an Associate Brand Group Director from May 2017 to October 2018, and as a Brand Strategy Supervisor in the Brand Strategy division from October 2013 to May 2017.

Their earlier roles include being a Media Supervisor at KSL Media from April 2012 to September 2013, a Strategist at Palisades Media Group from May 2010 to April 2012. Erica also worked as a Media Planner (Freelance) at Fraser Communications from September 2009 to March 2010.

In their earlier career, Erica worked as a Media Planner at Universal McCann from June 2008 to May 2009, and as a Media Planner at Doner Advertising from July 2005 to June 2008. Erica started their career as an Intern at Dunn & Co. in June 2004.

Erica Bakalyar completed their Bachelor of Arts (BA) degree in Advertising from the University of South Florida, where they studied from 2000 to 2004. In 2009, they attended the Institute of Advanced Advertising Studies (IAAS) at UCLA, affiliated with the American Association of Advertising Agencies (AAAA). The end year for their studies at UCLA is not provided.

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Timeline

  • Associate Media Director

    October, 2019 - present