Pauline Roggero

Head Of CRM at Wallapop

Pauline Roggero is an accomplished marketing professional with extensive expertise in customer relationship management (CRM) and retention strategies. Currently serving as the CRM Manager at Wallapop, Pauline has previously held key positions at Glovo as Regional Retention Lead and CRM Manager for Eastern Europe, and at eDreams ODIGEO as CRM Project Manager and Specialist, where notable achievements included managing comprehensive re-engagement programs across multiple languages and brands. Pauline’s earlier experience spans roles at Airbus Group, Canal+, Club Med, and TOLLABOX, demonstrating a strong background in marketing research, online marketing, and communication management. Pauline holds two Master's degrees in Marketing from TBS Education and has a solid foundation in analytical and digital marketing tools.

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