Audrey Hiba has a diverse work experience in various roles related to marketing and communication. Audrey most recently worked as a Digital Marketing Specialist at WALLIX Group, where they developed and executed an editorial strategy to improve organic search ranking and website traffic. Audrey also created and analyzed valuable content across multiple channels and utilized marketing automation tools to enhance the web visitor experience.
Before that, Audrey worked as a Communication Officer at Transdev, where they were responsible for writing and rewriting articles for different digital platforms. Audrey also managed internal digital platforms, created and designed landing pages, and optimized the company's internal website. Additionally, they created a bi-monthly internal newsletter and monitored key performance indicators to enhance communication strategies.
Audrey's experience also includes working as a Social Media Manager at FEDERATION ANCREAI, where they were responsible for managing social media platforms during a short period.
Audrey has also worked as a Digital Communication Officer at Alphonse, where they performed market and technological research, developed the marketing and communication strategy for the year, created social media content, conducted content planning, and analyzed campaign performance. Audrey also managed internal email newsletters and collaboration platforms.
Audrey has previous experience as a Marketing and Communication Assistant at LAND OF AFRICAN BUSINESS, where they organized and implemented a startup contest, managed social media platforms, and the company's website. Audrey also wrote participant profiles and created visuals for publications.
Furthermore, they have experience as a Project Manager in Web Sales at IandYOO inbound marketing agency, where they focused on web projects and sales.
Earlier in their career, Audrey worked as a Marketing Assistant at Société Ivoirienne de Banque, where they gained experience in marketing activities.
Audrey's work experience demonstrates their expertise in digital marketing, content creation, social media management, website optimization, and project management.
Audrey Hiba has a diverse education history. Audrey obtained a Master's degree in Communication et marketing, specializing in Digital Marketing & Business, from MBA Spécialisé Digital Marketing & Business between 2019 and 2021. Prior to that, they completed a Bachelor of Business Administration (BBA) in Marketing at Excelia from 2015 to 2019. In 2017, Audrey studied International Business Studies at Hochschule Harz for a brief period. Audrey also completed their Baccalauréat in Economique et Social at Lycée Français Blaise Pascal Abidjan in 2015.
Aside from their formal education, Audrey has obtained several certifications. In 2019, they received a Certification Voltaire from Excelia. Audrey also holds certifications in Inbound Marketing and Inbound Sales from HubSpot, obtained in 2022 and 2017 respectively.
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