Mike Price

Mike Price has extensive experience in the automotive industry. Mike started their career in 1986 as a Store Manager for Price Honda | Acura, where they implemented negotiation free selling and achieved exceptional customer service ratings. Mike then became the Store Manager & Vice President at Price Dodge | Daewoo, leading the dealership to become one of the top 100 Dodge stores in the nation in terms of sales volume.

In 1996, Mike took on the role of General Manager & Dealer-Operator at Price Toyota | Scion. Under their oversight, the dealership became the highest volume Toyota store in the state of Delaware and achieved the highest customer loyalty sales rating in the mid-Atlantic region.

Mike later joined Joe Cooper Auto Group as the Vice President of Operations, where they played a key role in transforming the dealerships' selling systems to a hassle-free, one-price, negotiation-free model. These efforts resulted in increased sales volumes for both the Ford and BMW stores.

In 2015, Mike joined Lexus of Lehigh Valley as the Director of Variable Operations. Mike successfully implemented the One-Price initiatives, making the dealership the first One-Price Lexus Plus dealership in America. Mike managed all aspects of sales and introduced innovative solutions, such as the first online/offline seamless purchase solution for Lexus in the nation.

Most recently, Mike joined Walser Automotive Group as the VP of New Vehicle Operations in 2018.

Mike Price completed their Bachelor of Arts (B.A.) in History Teacher Education at Delaware State University from 1969 to 1972. Mike then pursued a Master of Divinity (MDiv) degree in Theology/Theological Studies at Wesley Theological Seminary from 1972 to 1976. Lastly, they engaged in Doctorate Level Coursework in Educational Leadership and Administration at Wesley Theological Seminary from 1981 to 1983.