Natalia Bergareche Lucas

Natalia Bergareche Lucas serves as the Brand & Corporate Marketing Director at Wam Global since October 2017, specializing in the design and implementation of client engagement and acquisition strategies that merge strategy, technology, and creativity. Natalia also holds the position of Head of Corporate Events at WAM We Are Marketing from April 2017. Previous roles include Directora de Marketing at AR Hotels & Resorts from April 2020 to May 2021, and Head of Marketing & Communications at Banco Santander Chile from August 2010 to July 2016, where responsibilities included coordinating marketing actions and developing advertising campaigns for brand positioning. Earlier experience includes working as an Account Manager at Publimedia from June 2007 to September 2009, focusing on advertising campaign commercialization and promotional management for major advertisers in Spain's airports and Metro channel. Educational background includes studies at CENP from 2000 to 2005.