Maria Panayi

Maria Panayi serves as a Board Trustee at War Child UK since September 2022 and holds the position of Head of Music Marketing for Europe, the Middle East, and Africa at TikTok from October 2020 to September 2024, leading music strategy, partnerships, and marketing in the region. Previously, Maria Panayi was the President of Women @ TikTok Europe and held the role of Head of Partnerships at Sony Music Entertainment from April 2015 to September 2020, where strategic and creative direction for artist and brand marketing campaigns was provided. Experience as Account Director at M&C Saatchi Sport & Entertainment included the development of integrated marketing campaigns for high-profile brands in music and entertainment from 2012 to 2015. Additional freelancing and earlier roles in culture and experiential marketing were undertaken from 2007 to 2013, collaborating with brands such as Red Bull and notable events like the MOBOs. Education includes a BA (Hons) in Journalism from Edinburgh Napier University and studies at Saïd Business School, University of Oxford.