Ellena Klüpfel

Ellena Klüpfel serves as a CMS Solution Architect and CRM Process Designer at WAREMA Renkhoff SE since April 2021, focusing on FirstSpirit CMS system support, system development, and project coordination within CRM processes using Microsoft Dynamics. Prior to this role, Ellena worked at DPDgroup from March 2019 to April 2021 as a Specialist in Brand & Digital Experience, overseeing the DPDgroup website in WordPress and leading various digital marketing initiatives. Ellena's career began at DPD Deutschland as a working student in Digital Services, contributing to website relaunch projects and user experience optimization. Ellena holds a Master of Arts in Online Marketing from Hochschule Fresenius and a Bachelor of Science in Multimediale Kommunikation und Dokumentation from TH Aschaffenburg University of Applied Sciences.