Mercedes Gutiérrez Álvarez

Mercedes Gutiérrez Álvarez serves as the Head of New Business and Innovation Circular Economy at IKEA, where a strong focus on innovation drives the development of impactful business models. In addition to leadership roles at Ingka Group, Mercedes actively participates in social entrepreneurship initiatives through the Mexico Accelerator Programme, empowering local enterprises. As Head of Social Impact & Communities Engagement, strategic efforts are aimed at fostering positive change within local communities. Engagement in various organizations, including WAS and the League of Intrapreneurs, highlights a commitment to integrating sustainability at the core of business strategies. Mercedes's background includes a Master's in Corporate Responsibility and multiple prestigious educational credentials, enhancing expertise in sustainability, corporate social responsibility, and circular economy.