Nieves Jimenez Padín

Nieves Jimenez Padín is an accomplished professional with extensive experience in brand and communication strategy across various sectors. Currently serving as Directora de Marca y Comunicación at Stratego Abogados, Nieves is responsible for global communication strategy and sustainability initiatives in Latin America and the USA. As President of the Commission on Reputation and Sustainability for Women Action Sustainability, Nieves focuses on creating shared value in intangible assets, particularly reputation and sustainability in corporate contexts. Previous roles include Senior Advisor at Corporate Excellence, and Directora de Marca, Reputación y Comunicación Interna at El Corte Inglés, where Nieves developed corporate purpose alignment and stakeholder engagement strategies. With a background that includes founding TheBigPic and significant roles at Kantya Estrategia de Marcas and Young&Rubicam, Nieves possesses a strong academic foundation, including a Master's in Advertising and a focus on Psychology at UNED.