Darius Naficy

Darius Naficy is an accomplished executive in the creative strategy and marketing field, currently serving as SVP, Head of Creative Strategy & Planning at Wasserman since July 2024. Prior experience includes roles as Chief Creative Officer, North America and VP, Creative at CSM Sport & Entertainment from July 2019 to July 2024, where Darius worked on high-profile clients like Netflix and Amazon. Darius previously held the position of VP, Creative Strategy at LeadDog Marketing Group, leading innovative marketing campaigns for major brands including Audi and POWERADE from November 2011 to October 2020. Darius's career began with internships at the NBA and culminated in a Bachelor's degree in Rhetoric and Communication Studies and Political Science from the University of Richmond.