Lori Feldman

Lori Feldman is the Chief Marketing Officer at Wasserman. Lori previously served as the CMO at Paradigm Talent Agency and as the SVP Brand Partnerships and Music Licensing at Warner Bros. Records.

At Warner Bros. Records, Feldman was responsible for all outreach and primary relationship driver, directly with brands as well as their Advertising, Marketing and Promotions agencies with the ultimate goal of aligning the artists and/or the label, with branded campaigns, marketing partnerships, sponsorships and other activities that further the artist’s brand, music and career. Lori oversaw a team of five people responsible for bringing all Brand, Interactive, Video Games and Commercial Synch licensing opportunities to the table for our artists and label.

Feldman has worked with numerous brands and artists over the years, including Coca Cola, Pepsi, Nokia, AT&T, Bing, Grey Goose, Samsung Olympus, Sonos, Pizza Hut, Nike, Puma, Honda, Subway, Linkin Park, Green Day, Tegan and Sara, Meek Mill, Jason Derulo, Theophilus London, Gary Clark Jr, Red hot Chili Peppers, Delta Rae, Outasight and many more.

Lori has also worked closely within the label with A+R, Marketing Directors, Radio Promotion, Interactive Marketing, Sales and Publicity teams to develop strategies and plans that will help to strategically line up campaigns with the appropriate timing. Lori also works with label legal and Business Affairs teams to negotiate and execute all deals.

Lori Feldman has attended Syracuse University for their educational career.