Watchfire
Cynthia Gastent is an accomplished professional with extensive experience in information technology and operations management. Currently serving as the Director of Datacenter Operations Administrator and previously as an Information Technology System Administrator at Watchfire since April 2021, Cynthia has demonstrated expertise in overseeing datacenter operations. Prior to this role, Cynthia was the Business Development Manager at Area-Wide Technologies from December 2018 to February 2025, where the focus involved identifying and solving client problems. Cynthia's background includes significant experience at Walgreens Boots Alliance from October 2007 to April 2021, where responsibilities included System Administrator and IT Support Specialist roles, managing security policies and collaborating with technical teams to resolve system issues. Education includes a diploma from Westville High School, earned between 1999 and 2003.
Watchfire
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Headquartered in Danville, Ill., Watchfire has manufactured electric signs since 1932 and LED signs, using meticulously sourced components from around the world, since 1998. Our products include indoor and outdoor LED displays, fixed digit and video scoreboards, gas price signs and digital billboards. Every aspect of our products and service is focused on giving our customers the greatest advertising tools available for developing their business and increasing sales. Our partnerships with respected, knowledgeable sign company professionals are the foundation of our collective success. Watchfire LED signs are known for their legendary quality and reliability. We test our outdoor displays to withstand whatever nature throws at them, all to guarantee our customers years of worry-free performance. The excellence in every Watchfire sign begins with our outstanding engineering team designing a quality product. In production, we choose quality over expedience or expense. We use the best performing components available from a global market and invest the time and expense needed to evaluate and verify every aspect of our products’ design, function and serviceability. Our reputation depends on our displays looking and performing great not just on day one, but for years to come. We developed our proprietary Ignite software to create and manage messages from design to scheduling. Whether the sign is large or small, color or monochrome, the suite of Ignite software helps create head-turning messages through easy-to-use interfaces. Watchfire has over 65,000 LED signs in operation at convenience stores, gas stations, retail outlets, banks, schools, places of worship and other locations worldwide. We also have more digital billboard customers in the U.S. than any other brand.