Ruben Luna

Ruben Luna currently serves as Vice President of Sales Strategy and Operations at WatchGuard Technologies since January 2024. Prior to this role, Ruben held significant positions at Veeam Software as Director of Partner Sales and Business Development, where responsibilities included leading business development initiatives and designing partner programs to enhance sales performance. Ruben’s experience also includes roles at Hewlett Packard Enterprise as Director of Sales Strategy & Planning for WW Channels and Senior Program Manager, focusing on strategic programs and operational opportunities. At Juniper Networks, Ruben worked as Sales Operations Project Manager and Market Intelligence Analyst, driving cross-functional initiatives and providing insights to channel leadership. Prior experience includes financial roles at Credence and LownHome Financial, as well as business analysis at Maxim Integrated Products. Ruben holds an MBA in Marketing and International Business and a BS in Management Information Systems, both from Santa Clara University.