Water Babies has an outstanding reputation as the world’s biggest, most professional baby and toddler swimming programme. We welcome over 52,000 children (and their parents/carers) into warm water at over 650 local pools every week. Our sessions progressively develop children’s water skills in line with their physical, mental and emotional development phases. We also offer world-class, once-in-a-lifetime high-resolution photography of babies and toddlers swimming underwater - we're the world's largest producer of underwater baby photography, taking more than 100,000 shots in 2014 - and an online shop featuring delightful, practical swimming accessories.

We cover the entire UK through a network of over 56 franchisees, with successful franchises now established in Ireland, Canada, China and The Netherlands – and we’re growing all the time. 

So if you'd like to explore franchising opportunities with Water Babies, please email us on info@waterbabies.co.uk or call us on +44 1404 548 348. 

Since 2006 we've raised almost £4 million for Tommy's the baby charity - making a difference and helping to save babies' lives.

Water Babies Ltd

Howard Harrison

Nikki Hampton

Holly Youde

Robert Yardley

Shelly Kettle

Sasha Whelan-Jones

Emily Davidson

Vicki Steven

Chrissie Ahmed McIpd

Dan Brimmicombe

Angela Garwood

Jennie Maltby

Dan Hopkins

Steven Franks

The Leadership Team at Water Babies Ltd is responsible for setting strategic direction, overseeing franchise expansion, and ensuring operational excellence across all regions. This team, led by top executives including the CEOs and Managing Partner, drives company growth, innovation, and global brand consistency. Additionally, they manage key functions such as global photography services and maintain strong partnerships to support charitable initiatives.

Leadership Team

Swimming Instruction Team

Administration and Business Management

Client Services

Leadership Team

About

Team members

Other teams at Water Babies Ltd

Swimming Instruction Team

Administration and Business Management

Client Services