Waters
Matthew Weissman is a seasoned marketing professional currently serving as Principal Commercial Platform Architect and Marketing Automation & Web Analytics Platform Manager at Waters Corporation since April 2011. In this role, Matthew oversees the Marketo marketing automation platform, focusing on integrating it with various marketing and sales platforms and ensuring compliance with regulations. Key accomplishments include leading the implementation of Marketo, designing workflows with Salesforce, and launching dynamic chat features. Prior experience includes roles at Collette Vacations and PC Connection, where Matthew facilitated marketing initiatives and supported field sales efforts. Matthew holds a BA in Sociology and History from Wheaton College Massachusetts, graduated in 2003.
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Waters
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Waters Division creates business advantages for laboratory-dependent organizations by delivering ultra performance liquid chromatography.