Amp Ericka Smith Mba

Vice President - Sales Optimization at Waterstone Mortgage Corporation

Ericka Smith MBA, AMP has extensive work experience in various roles and industries. Ericka began their career at First National Bank & Trust as a Marketing Associate from 1999 to 2004. Ericka then joined the US Army as an Ammunition Specialist from 2007 to 2009.

In 2010, Ericka joined Inlanta Mortgage as a Senior Marketing Coordinator, where they provided marketing support services for multiple mortgage offices and loan officers. Their responsibilities included website and social media management, marketing compliance, customer research, advertising design, and event planning. Ericka served in this role until 2015.

Following their time at Inlanta Mortgage, Ericka joined Waterstone Mortgage Corporation in 2015 as a Marketing Manager. Ericka was responsible for optimizing sales through marketing strategies. In 2018, Ericka was promoted to Vice President - Marketing, and in 2022 they became the Vice President - Sales Optimization, a position they currently hold.

Additionally, Ericka has been dedicated to community service, serving on the Board of Directors for Habitat for Humanity of Waukesha County. Ericka held various positions, including Member at Large, President - Board of Directors, and Past President.

Ericka's diverse experience in marketing, sales optimization, and community service showcases their versatility and leadership capabilities.

Ericka Smith MBA, AMP has a diverse educational background that includes a Master of Business Administration (M.B.A.) degree in Marketing & Management from the University of Wisconsin-Whitewater, which they completed from 2010 to 2012. Prior to that, they earned a Bachelor of Business Administration (B.B.A.) degree in General Business from the UW-Whitewater College of Business and Economics from 2005 to 2009. Ericka's education journey began at F.J. Turner High School, where they obtained their High School Diploma in General Education from 1991 to 1995.

In addition to their formal education, Ericka has also pursued further certifications. Ericka holds the Accredited Mortgage Professional (AMP) designation from the Mortgage Bankers Association, which they obtained in January 2022. Ericka has also obtained a Google Boot Camp Certificate from PR News, although the specific details of this certificate, such as the month and year obtained, are not provided.

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