Ken Lorenzo

Ken Lorenzo is an experienced sales manager currently serving as the Mid-Atlantic Sales Manager at Waterway Plastics since April 2024. Previously, Ken held the position of Branch Manager at Bel-Aqua Pool Supply Inc. Before that, Ken was the Assistant Branch Manager at S.R. Smith, where significant sales growth was achieved, increasing territory volume from $5 million to $12 million over two years. Ken also served as Sales Manager at Aqua Products, reversing a sales decline and establishing incentive programs that drove substantial growth. Earlier experience includes roles as Major Account Sales Manager at Swim N Play and various positions in real estate sales and education, highlighting a strong background in strategic planning and sales management. Ken holds a Bachelor's degree in Political Science & Economics from Rutgers University and an Associate's degree in Business Administration from Middlesex College.