DL

David Lawlor

Brand Acceleration Director at WaterWipes

David Lawlor has a diverse work experience spanning various industries. David has most recently worked at WaterWipes, starting in 2018. David served as the Brand Acceleration Director, responsible for the delivery and execution of global brand plans and innovation across different media platforms. Prior to this role, David was the Senior Global Brand Development Manager in the same company. David played a key role in leading the Global Brand Team and implementing brand strategies to drive business growth. Before joining WaterWipes, David worked at Coca-Cola Hellenic Bottling Company as the Channel Marketing Manager from 2017 to 2018, where they led the strategic direction and activation of brands in licensed and AFH channels. In 2010, David was the Country Marketing Manager for N America at LINWOODS HEALTH FOODS, managing the brand in the US market and building commercial relationships with major retailers. David also worked as a Marketing Executive at LINWOODS HEALTH FOODS, handling marketing activities across the UK, Europe, and the USA. David started their career at Inform Communications as an Account Executive, managing client portfolios and developing effective communication strategies. David also worked at McCabes Beers, Wines, and Spirits as a Brand Developer, where they worked with global brands and executed promotional activities.

David Lawlor's education history includes a Mini MBA in Brand Management from Marketing Week in 2022. David also holds a Master's Degree in Communications, Advertising, PR with Marketing Specialism from Ulster University, obtained between 2005 and 2006. In addition, they have a Bachelor's Degree in Politics from Ulster University, completed from 2001 to 2004. David Lawlor has also obtained several certifications, including the CIM Level 6 Award in Mastering Metrics from CIM | The Chartered Institute of Marketing in February 2016, and CIM Level 6 Awards in Digital Strategy and Strategic Marketing from the Chartered Institute of Marketing in 2016.

Links

Timeline

  • Brand Acceleration Director

    November, 2022 - present

  • Senior Global Brand Development Manager

    March, 2021

  • Global Brand Development Manager

    November, 2019

  • Brand Marketing Manager UK & I - Waterwipes

    June, 2018

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