Peter Murphy

Peter Murphy has extensive experience in brand management and marketing. Peter most recently worked as the Global Brand Director at WaterWipes. Prior to that, they held various positions at PepsiCo, including Head of Marketing and Field Sales and Head of Marketing - Snacks & Juice. Peter also worked as the Head of Client Strategy at H+A Marketing + PR. Before that, they spent several years at Bewleys Coffee Ltd, where they held the positions of Head of Strategy and Innovation and Marketing Manager - Bewley's Ireland. Earlier in their career, Peter worked at HEINEKEN as the IOI On-Trade Category and Channel Manager, and as the Portfolio Manager for Murphy's, Beamish, and Fosters. Peter also gained experience as an Assistant Brand Manager at Procter & Gamble. Throughout their career, Peter has been responsible for developing brand strategies, managing marketing budgets, and implementing various marketing campaigns and initiatives.

Peter Murphy obtained a Master's Degree in Food Marketing Research from UCC in 2003-2004. Prior to that, they attended Munster Technological University from 2001 to 2003, focusing on Business, Management, Marketing, and Related Support Services. In their earlier years, Peter attended Christian Brothers College from 1988 to 1994.