WaterWipes is an exciting entrepreneurial company, enjoying huge growth. Our values of Be Brave, Be Excellent, and Be Respectful are the principles and beliefs that drive all our behaviors and actions.

At the heart of the business is a story of an Irish dad, Edward McCloskey, shocked by the vast array of chemicals in baby wipes. Determined to find a solution for the sensitive skin of his daughter, he went about developing a wipe pure enough to replace cotton wool and water. His solution, WaterWipes, is now a recommended brand by dermatologists, midwives and doctors, even for premature babies’ sensitive skin. Every day, parents around the world are discovering the benefits of our gentle and safe WaterWipes for their baby’s skin, we hope you like them too.

We've come a long way in the past seven years, but we still act with the same entrepreneurial spirit and determination to find a better way. With our headquarters in Drogheda, Ireland and regional offices in US, Singapore and Netherlands, we are now a global business, selling the World's Purest Baby Wipes in over 56 countries. We are proud to have over 250 talented people working together to bring our products to more and more parents in every corner of the globe.

Our business is built on innovation, and developing new product ideas is what drives us forward. We have great ambitions to expand our range by using our unique water technology and process to create new products that clean and care for what is most precious to our consumers, using as few ingredients as possible.

Also in 2020 he have been recognised as a Great Place To Work and for 2 years in the row we have been awarded the Deloitte Best Managed Company award.


Water

WaterWipes

Paul Heeringa

Allan Kennedy

Jill Sommerville

Lorraine Tiernan

Barry McCullen

Alexander McLeod

Jim Hand

Kevin Treacy

Amanda Smith

The Marketing Team at WaterWipes is responsible for driving brand awareness and accelerating market growth across various global regions. By developing strategic marketing campaigns and leveraging earned, owned, and paid media, the team ensures that the brand's message of purity and safety reaches parents worldwide. This includes managing regional brand activities, optimizing digital communications, fostering brand presence on platforms like Amazon, and executing shopper marketing strategies. The team works collaboratively to uphold the company's core values while pushing forward its entrepreneurial spirit and innovative goals.

Marketing Team

Leadership Team

Finance Team

Marketing Team

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Leadership Team

Finance Team