Firdha R.

Firdha R. is a proficient digital marketing professional with extensive experience in ecommerce and digital advertising. Currently working at Watsons Indonesia since January 2023 as an Ecommerce Digital Marketing Specialist, Firdha R. is responsible for all digital marketing activities, including managing various ad platforms and optimizing campaigns to achieve high return on ad spend (ROAS). Previous roles include Digital Ads Associate at Ruangguru, where Firdha R. successfully reduced lead costs and organized effective campaign strategies, and Section Manager at RevoU, overseeing classroom management. Firdha R. holds a Bachelor's degree in Journalism from Universitas Padjadjaran and has played key roles in several companies, including IDN Media and POPMACH, showcasing a strong background in public relations and audience development.