Eva Hilf

Eva Hilf is an accomplished business leader with extensive experience in e-commerce and commercial strategy across various industries. Currently serving as E-Commerce Director DACH at the LEGO Group since June 2024, Eva is responsible for the strategic development of the LEGO® business within the E-Commerce channel and leads a high-performing team. In addition to this role, Eva has been the Chief Commercial Officer at WATT since July 2021 and served as Head of Commercial at MARIA GALLAND PARIS from September 2022 to January 2024, where responsibilities included managing global P&L and driving commercial excellence. Previous positions include Managing Director DACH at Polar Electro Oy, where impactful transformations in the digital and wearable tech sectors were achieved, as well as significant roles at BRITA Group and Procter & Gamble. Eva holds a graduate degree from Harvard Business School and a diploma in Business Administration and Middle Eastern studies from HSB Hochschule Bremen.