Mauricio Mellado

Mauricio Mellado has extensive experience in brand management and marketing, currently serving as Gerente de Estudios, BI & Tesorería and previously as Gerente de Marketing - Refrigerados at Watt's S.A. since November 2017. Prior to this, Mauricio spent over a decade at Procter & Gamble, where notable roles included Brand Director for the Feminine Care category in Mexico, leading annual sales of $70 million USD, and Brand Director for the Pacific Cluster, responsible for profitability in Chile and Peru. Other positions included Senior Brand Manager across various locations within Latin America, focusing on significant growth and strategy development for leading brands. Educational qualifications include an Advanced Management Program from ESE Business School Chile and a degree in Industrial Engineering with a mention in Information Technology from Pontificia Universidad Católica de Chile. Additional educational experience includes time at The University of Tokyo and institutions in the USA.